Salon Branding
Your Salon's Brand: It’s More Than Just Haircuts and Highlights—It’s Your Story
In today’s digital world, your salon’s brand is what sets you apart in a sea of stylists, spas, and self-care services.
You’re not just providing a service—you’re creating an experience, and your brand is the key to showing clients why they should choose you.
brand strategy gives you the power to consistently attract clients who value what you offer
Whether your ideal client is a trendsetter or someone looking for a moment of relaxation, your branding needs to speak directly to them.
A well-defined brand strategy gives you the power to consistently attract clients who value what you offer, while also amplifying your unique visual style, core message, and expertise.
We’ll help you craft a brand that feels like you—one that highlights your salon’s personality, passion, and professionalism. From identifying your perfect clientele to creating a visual identity and core messages that resonate, we’ll make sure your salon stands out online and in your community.
Let’s build your salon brand so it not only turns heads but also brings clients through your doors again and again.
The Investment
Full Management
$1,100 Per Month
Designed for the team that doesn’t have an in-house marketing lead, and wants to have a clear, on-brand digital presence that can showcase the solutions they provide.
What’s Included:
Comprehensive Discovery Session
Digital Profile Audit + Enhancement
Content Framework + Social Media Strategy
3 Posts/week (Photo assets provided by client)
4 Branded tiles/month
Posting to Instagram and Facebook Business Page
30-minute Zoom meeting to discuss monthly social strategy
Strategic Partner
Hourly commitment, minimum 5 hours per month.
Designed for the team that has an in-house marketing lead to execute on tasks, and is looking for additional support and expert marketing guidance.
What’s Included:
Provide strategic communications guidance.
Fine-tune your messaging
Evaluate what tools/platforms are best for your brand
Design smart strategies to streamline your work
Copywriting for web, blogs, and various communications
Help you locate creative partners to get the job done
Hourly rates range from $175 to $280, depending on the complexity and scope of the task.
After working with our team you’ll feel confident, energized, and excited about your brand’s future.
Your salon will no longer just blend in with the crowd—it will stand out as a true reflection of your vision, values, and style.
You’ll feel proud of how your brand resonates with your ideal clients, attracting those who truly connect with what you offer.
With a clear brand strategy, a polished visual identity, and targeted messaging in place, you’ll be empowered to market your salon effortlessly, knowing that your online presence speaks directly to the clients you want to serve.
Most importantly, you’ll feel a sense of ease knowing that your salon’s brand is positioned for long-term success, growth, and recognition in a competitive market. It’s why some of North America’s Top 200 Salons choose to work with us!
Let’s tell your story.
TONY
“Having a strategy I could work within to ensure the posts I was making supported my goals changed my view of social media. I’m proud to connect on LinkedIn or Instagram now because my posts showcase what I do and how I do it!”
MARIA
“I’m not an overly tech-savvy person, but I see the value in keeping up with the times. Working with Nicolle to clearly define my unique attributes in relation to my role was so impactful for understanding exactly what I should be talking about and sharing in the digital space.”
HOW TO WORK WITH US
Book a Discovery Call
It all begins with a discovery call, where we go over an intake discovery sheet to learn more about you, your goals, and what you want from your personal brand.
This is our chance to see if we’re a great fit for each other—no pressure, just an open conversation to get aligned.
Pick Your Package & Get Started
Once we’re both feeling good about moving forward, we’ll work together to choose the package that suits your needs.
From there, we’ll take care of the formalities—sign the contract, make the first payment, and officially kick off our collaboration!
Strategy, Rollout & Handoff
With everything in place, we’ll dive into the logistics of planning your personal branding strategy. We’ll map out timelines, finalize the rollout, and ensure everything is aligned with your vision.
By the end, you’ll be equipped with a powerful, polished digital presence, ready to make waves in your industry!